Context
In 2019, one of the biggest timeshare companies decided to re-platform their digital suite of websites and internal applications to enhance the customer experience and optimise their systems, especially when a key system was nearing the end of its life.
Result
- All content and digital assets are centralised in a single system.
- Reduce 60% annual license cost from at least 3 CMS systems.
- Eliminated Worpdress maintenance service.
- Mobile and tablet-friendly pages throughout, which were not available before.
- Decentralised content management, allowing staff in departments outside of Marketing to ensure content is up-to-date and compliant
Team
- Jeff Dermann – Product Manager ( The client )
- Michael Lobb – Director of Technology
- Y Tran ( me ) – Product Owner & UI Designer
- Tony Chen – Lead Engineer
And 4 other members of the development team.
The
Pain point
Whenever the marketing team published new content, they had to ensure it appeared in the right place at the right time. Manually.
The
Work
Migrate marketing content to a Headless CMS
A “Headless CMS” means that it has no visibly published web pages, instead, serving content through APIs. This approach required rebuilding front-end of Wesbites. In return, we gained benefits from the flexibility and scalability of the custom Front-End.
Create UI library for
Content Types
Headless CMS is where internal teams create content, instead of designing UI.
Our job was to define the information architecture, and content types, then create UI components for each content type.
Define display rules
To ensure consistency across different brands, we defined rules that map UI components to different brand themes. This means the same content can be displayed in different themes, in different styles.
Onboarding users
The solution significantly changed how things currently operate, therefore onboarding internal users played a key part in delivering this project. Handover artefacts included video tutorials, text-based tutorials, and in-person training.
Still Curious?
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