Moving from Canva to Shopify

Scaling limitations and platform fees prompted a move from Canva and Eventbrite to Shopify. This centralized operations, enabled diverse sales, enhanced storytelling, and cut costs, offsetting lost marketplace visibility with targeted marketing

Improve BULK’s checkout flow

BULK’s checkout, despite helpful location search and review basket, suffers from visibility and error prevention issues, as highlighted by a Nielsen’s heuristics evaluation

Selling the Vision: How a Prototype Secured Buy-In

Interactive prototype showcasing user value and marketing potential convinced 60+ store owners, exceeding the goal of 35, and securing increased development budget.

Website Redesign: SleepCareCBT’s case study

This case study explores the redesign of SleepCareCBT’s website. By combining strategic content, intuitive information architecture, and purposeful UI design, the website now effectively communicates the value of CBT-i and empowers individuals to overcome insomnia with this non-medication treatment.

Centralising content using Headless CMS

A headless CMS is implemented to centralize content management across 60+ websites, saving operation costs and freeing up the team’s time.

Building an MVP of a Fleet Management Solution

Helped trucking vendor boost efficiency and transparency by turning an internal logistics platform into an MVP of user-friendly Fleet Management System.